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Privacy Policy

UK GDPR & Data Protection Act 2018 Compliant • ActiveSport Pulse Ltd

1. Who We Are

This Privacy Policy explains how ActiveSport Pulse Ltd, an independent game development studio, collects and uses personal data when you visit this website or contact us. We are the data controller for the data described here.

ActiveSport Pulse Ltd
Business Design Centre Ltd, 52 Upper St, London N1 0QH
Email: [email protected]

2. Scope of This Policy

This policy applies to the Website, the social games hosted on it, the game development enquiry form and the contact form. It does not apply to external websites that we link to.

3. Data We Collect

Enquiry data: your name, company name, email address, the service you are interested in and the message you write in our forms or emails.

Technical data: IP address, browser type and version, device type, operating system, pages visited and time of visit, collected through standard server logs.

Game data: temporary settings such as sound level or in-game counters that may be kept in your browser storage. This stays on your device.

4. Data We Do Not Collect

We do not ask for payment card details, bank information or government identification. The Games are free social entertainment and do not process payments or real-money transactions.

5. How We Use Your Data

We use enquiry data to read your request, reply to you, prepare proposals and keep a record of our correspondence. We use technical data to keep the Website secure, fix errors and understand how pages perform.

6. Legal Bases for Processing

Under UK GDPR we rely on: steps taken at your request before entering into a contract; our legitimate interests in running and securing the Website; compliance with legal obligations; and your consent where we ask for it.

7. Cookies and Browser Storage

The Website uses only the minimum browser storage needed for the Games and basic page functions. We do not use advertising cookies or sell data to advertisers. If this changes, we will update this policy and request consent where required.

8. Sharing of Data

We do not sell or rent personal data. We may share data with hosting providers, email services and professional advisers who process it on our behalf under confidentiality and data protection obligations, or with authorities when the law requires us to.

9. International Transfers

If your data is processed outside the United Kingdom, we make sure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses approved under UK law.

10. Data Retention

We keep enquiry data for as long as needed to handle your request and for up to twelve months after our last contact, unless a longer period is required by law. Server logs are kept for a short period for security purposes and then deleted.

11. Data Security

We use reasonable technical and organisational measures to protect personal data, including encrypted connections, restricted access and regular updates. No system is completely secure, and we cannot guarantee absolute security.

12. Your Rights

You have the right to access your data, correct it, request deletion, restrict or object to processing, and request a copy of your data in a portable format. Where processing is based on consent, you may withdraw it at any time.

To use any of these rights, email us at the address below. We will respond within one month.

13. Children

The Website is intended for adults. We do not knowingly collect personal data from anyone under 18. If you believe a minor has sent us data, please contact us and we will delete it.

14. Links to Other Websites

The Website links to independent organisations such as GamCare and BeGambleAware. Their privacy practices are their own, and we encourage you to read their policies.

15. Complaints

If you are unhappy with how we handle your data, please contact us first. You also have the right to complain to the UK Information Commissioner's Office at ico.org.uk.

16. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version is always published on this page with its effective date.

17. Contact

For any privacy question or request, contact us:

ActiveSport Pulse Ltd
Business Design Centre Ltd, 52 Upper St, London N1 0QH
Email: [email protected]

ActiveSport Pulse Crest
ActiveSport Pulse Proprietary Game Studio

ActiveSport Pulse Ltd is an independent digital game development studio engineering state-of-the-art social games, high-speed HTML5 engines, and immersive fantasy worlds.

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Studio Office

ActiveSport Pulse Ltd
Business Design Centre Ltd, 52 Upper St, London N1 0QH
[email protected]
GamCare BeGambleAware
18+

Mandatory Notice: ActiveSport Pulse Ltd operates strictly as an independent game development studio offering free-to-play social game experiences. Our software contains virtual credits only. There is no possibility to win real money, goods, or financial considerations.

© 2026 ActiveSport Pulse Ltd. All rights reserved. Registered in the United Kingdom. Independent Game Development Studio